For this project, we had to choose a real or fictional place to make a travel branding campaign and map for. I chose to design a campaign for The Land of Oz from the film The Wizard of Oz. I wanted to capture the feeling of magic and focus on 2 huge elements of Oz, which are the Emerald City and Yellow Brick Road. I used a decorative typeface to capture the playfulness of Oz. I created this campaign in Adobe Illustrator.