For this school project, we had to create a whole brand identity for a fictional winery named Crown Meadows. The “client” wanted the company to have a refresh to attract a younger audience and to reflect the passion she felt for the industry. I chose typefaces that felt looked modern and did the same for colors. I used these choices to create a modern feeling brand that will attract a younger audience. I created this brand’s assets using Adobe Illustrator and created a brand guide in Adobe InDesign.